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Which of the following practices is illegal under fair housing laws?

  1. Offering discounts to long-term tenants

  2. Selective advertising

  3. Adjusting rent based on market trends

  4. Accepting tenants on a first-come-first-served basis

The correct answer is: Selective advertising

Selective advertising is considered illegal under fair housing laws because it can lead to discrimination against certain groups of people. Fair housing laws are designed to ensure that all individuals have equal access to housing, regardless of race, color, religion, sex, national origin, familial status, or disability. When a landlord or agent engages in selective advertising, they may tailor their advertisements in a way that discourages or excludes certain demographics from applying for housing. This practice undermines the principles of equal opportunity and can perpetuate systemic discrimination in housing markets. Therefore, it is crucial to adhere to inclusive advertising practices that reach a diverse audience and promote equal housing opportunities for everyone.