Illinois Leasing Agent Practice Exam

Which of the following advertising practices could be considered discriminatory?

1. Describing property features

2. Limiting ads to certain demographics

3. Mentioning local amenities

4. Promoting a community lifestyle

The correct answer is: Limiting ads to certain demographics

Limiting ads to certain demographics can be considered discriminatory because it implies that certain groups are preferred over others, which can violate fair housing laws. The Fair Housing Act prohibits discrimination based on race, color, national origin, religion, sex, familial status, and disability. When an advertisement is targeted exclusively to certain demographics, it can alienate individuals who fall outside of those groups, effectively denying them equal housing opportunity and perpetuating segregation. In contrast, describing property features, mentioning local amenities, and promoting a community lifestyle typically focus on the qualities or benefits of the property itself and do not inherently exclude any demographic group. These practices can generally be used to attract a broad audience and provide potential renters with useful information about the property without engaging in discriminatory behavior.