What might be a potential consequence of discriminatory advertising?

Discriminatory advertising can lead to legal repercussions for the agent because it violates fair housing laws, such as the Fair Housing Act in the United States. This act prohibits any advertising that discriminates against individuals based on race, color, religion, sex, national origin, familial status, or disability. If an agent engages in such practices, they may face complaints, lawsuits, and penalties from regulatory bodies, which can also harm their reputation and career.

On the other hand, the other potential outcomes mentioned generally carry positive implications, which are not aligned with the negative impact of discriminatory practices. For instance, increased community trust and higher property values would typically stem from fair treatment and equitable marketing, not discriminatory advertising. Similarly, a positive market response would be bolstered by inclusive practices that promote diversity and equality in housing options.