Illinois Leasing Agent Practice Exam

What does a blind ad refer to?

1. Using a company logo in advertising

2. Using a street address or telephone number only

3. Advertising without any contact information

4. Posting an ad with limited details about the property

The correct answer is: Using a street address or telephone number only

A blind ad refers specifically to advertising that includes minimal identifying information, typically just a street address or telephone number, without revealing the name of the person or company managing the property. This type of advertising is designed to promote a property without associating it with a particular leasing agent or real estate company, maintaining anonymity. This approach can sometimes attract more inquiries as potential tenants or buyers may find it intriguing to reach out for more details. It can also create a level of privacy for the property owner while still attracting interest. Understanding the nature of blind ads is essential for leasing agents, as it helps to comply with advertising regulations and practices, ensuring that potential tenants can reach out without being misled.